Dorset Cereals Privacy Policy
Who are we?
This website (the “Website”) is owned and operated by Dorset Cereals, part of Associated British Foods plc (“ABF”) (referred to in this notice as “we”, “our” or “us”).
Purpose of this notice
This privacy notice explains:
- What information we may collect when you visit our Website
- How we use that information
- Your rights in relation to your personal data
What personal data do we collect?
Visiting our Website
You can browse our Website without providing any personal data.
We do not use cookies or tracking technologies to collect personal data about your use of this Website.
However, when you visit the Website, limited technical information may be processed automatically by our hosting provider (such as your IP address, browser type, and device information). This information is not used to identify you personally.
How do we use this data?
We use this limited technical information:
- To ensure the Website functions correctly
- To maintain the security of the Website
- To detect and prevent misuse
We rely on our legitimate interests to operate and protect our Website when processing this information.
We do not use this data:
- For marketing purposes
- To build profiles of visitors
- To identify individual users
Information you send to us
You do not have to provide personal data to use this Website.
If you choose to contact us directly (for example via email), we will use the information you provide to:
- Respond to your enquiry
- Manage any follow-up communication
We rely on our legitimate interests in responding to enquiries and communicating with you.
How long do we keep this information?
Technical website data is retained only for as long as necessary to maintain security and performance.
Information you provide in enquiries is kept only for as long as needed to manage your request and in line with our legal obligations.
Who do we share this information with?
We may share limited data with:
- Service providers who host and support our Website
- Professional advisers where necessary
We do not sell or share your personal data for marketing purposes.
We may also share information if required by law or to protect our legal rights.
Where is your information stored?
Our Website is hosted by third-party service providers who may store data on secure servers located outside the UK.
Where this happens, we ensure appropriate safeguards are in place in line with UK data protection law.
Your rights
You have the right to:
request access to your personal data
request correction of inaccurate data
request deletion of your data in certain circumstances
object to or restrict how we use your data
To exercise any of these rights, please contact us using the details below.
Contacting us
If you have any questions about this privacy notice or how we handle your data, please contact us at: pleasetellus@dorsetcereals.co.uk
Your right to complain
If you are not satisfied with how we handle your personal data, you have the right to complain to the Information Commissioner’s Office (ICO):
Website: https://www.ico.org.uk
Telephone: 0303 123 1113
This privacy notice was last updated May 2026