21st May 2007

Dorset Cereals supports the Durlston Project

As part of its work to support local projects and initiatives,
Dorset Cereals will be donating thousands of its award-winning mini packs to the Durlston Project. The project, which aims to create a world-class visitor centre at the restored Durlston Castle, will be
selling the packs at its Lookout Café and Visitor Centre to raise
funds to support the development of Durlston.

Patrick Horton from Dorset Cereals explains: “The Durlston Project plays a key part in the continued

conservation of the Jurassic Coast and we are delighted to be working with the team. Over the coming months we will be supporting Durlston’s fundraising appeal by donating mini packs, attending fundraising and community events and by organising beach promotions.”

 

The wildlife at Durlston Country Park is of international importance. The eastern gateway to the Jurassic Coast, it is England’s only natural World Heritage Site, and is managed by Dorset Countryside, assisted by Friends of Durlston. Dorset Cereals will be featuring the project and its fundraising events on its website, encouraging visitors to the site to attend events. The company will also raise support through email newsletters and a beach promotion, which will involve over 100 independent retailers throughout the country.

“We are teaming up with distributors to provide 100 independent retailers with beach kits to create imaginative beach displays in their shops. Each kit will include a deckchair, bucket and spade and information material for customers which introduces the Durlston Appeal and talks about how we can help to support the project. We hope that this will raise awareness of the issues facing the British coastline and in turn increase support for projects like Durlston,” continued Patrick Horton. 

As part of its other work within the county, Dorset Cereals recently attended the Great Dorset Beach Clean, which is organised by the Dorset Coast Forum. Over 750 volunteers took part in the events, including team members and their families from Dorset Cereals who collected bags of rubbish from the beach at Chesil Cove.

For further press information, please contact Briony Gubbins at Positive PR on
tel 01935 389497,

fax 01935 389498 or

email briony@positivepr.co.uk.

 

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